CONCEPTUAL ADVERT: Closed interior door overgrown with woodland foliage. 'Home is where our woods grow' written in moss on the wall.
CONCEPTUAL ADVERT: Open interior door overgrown with woodland foliage revealing a sunlit woodland path. Child in a coat ready to explore. 'Home is where our woods grow' written in moss on the wall.
CONCEPTUAL ADVERT: Closed interior door overgrown with hillside grasses and plants. 'Home is where our hills roll' written in grass on the wall.
CONCEPTUAL ADVERT: Closed interior door overgrown with shells, sand and coastal plants. 'Home is where our sea shores' written in shells on the wall.

campaign concept

Reintroducing the National Trust as the powerful connector between people, places and nature.

RESPONSIBILITIES

- concept

- art direction

- headline copy